The Selling Point of Seasonal Photos

Spring has finally sprung in southern Wisconsin. Ask any allergy sufferer, and they’ll tell you it’s officially spring.

Now that the grass is actually green, the trees are budding, and tulips and other such perennials are in bloom, homeowners should be sure to take photos of their landscaping, as well as nice shots of the front and back of their home (be sure to get plenty of yard in the picture). This should be done in spring, summer, and fall – even winter, if your property looks particularly lovely covered in snow and ice.

Keep digital files of these photos, updating them every couple of years or when you’ve done something new to the landscaping or exterior of the property – whichever comes first. This will allow you to be prepared with excellent outside photos, no matter what time of year you eventually list your house for sale.

Those who have had to list their homes in winter can attest to the need for such photos. It’s no accident that most homes are listed for sale during the spring and summer months – at least in colder climates. Properties simply look more attractive when the landscaping is leafy, colorful and vibrant, and the home itself isn’t surrounded by several feet of snow.

But if you’re ever in the position of having to sell your home during the winter months, include spring and summer photos in your online listing. Also display these photos in your home for buyers to take a look at during a showing. Place them in a special photo album or spread them out on the kitchen counter or dining room table – a place where they can’t be missed.

Buyers can’t visualize how beautiful a property is when it’s covered in snow - unless they're buying a ski chalet. Give them every opportunity to view your property in its best light – or season.

All Agents are NOT Created Equal

It’s a common misconception that all real estate agents are the same. People assume that since we all carry the same basic licensing credentials, that we all practice real estate the same way. Of course, that’s as silly as suggesting that everyone with a driver’s license practices the same driving habits. So, how might you go about choosing a real estate agent to help you with the all-important business decision of buying or selling a home?

Here are some tips on how to find the agent who’s right for you.

1. Spend at least one day attending open houses – not necessarily to see the houses, but to meet the agents hosting the open houses. This will give you a feel for the variety of agents out there, and how they present themselves. Get a business card from agents you wish to research further online.

2. Ask friends or colleagues for the names of agents they would recommend, and research them further online.

3. Select several real estate companies located where you’re looking to buy or sell, and review the company, as well as the agents on their websites.

Typically, agents share information about themselves and/or their expertise in the “About Me” section of their website. If they haven’t written anything about themselves, or it’s riddled with misspellings and grammatical errors – move on. You want an agent who makes use of all available resources, and cares enough to pay attention to detail. Legally binding contracts and the processes of buying or selling a home are all about the details.

If an agent passes the “About Me” test, take a look at the agent’s listings next. They should also appear on the agent's website. Pay particular attention to the photos and worded description of the properties. As a consumer, you know what marketing grabs you. Photos rank #1 in importance for marketing a property. How does the agent measure up?

As you narrow down the list of agents who peak your interest, be sure to look at their company’s website. This may tell you a lot about the resources the company offers its agents, as well as its customers.

Finally, select at least three agents to interview. Before contacting them to set up appointments to meet, make a list of everything that’s important to you in an agent. This will help keep you focused as you make your final decision. Also, write up a list of questions in advance, so you’re sure to have all of your questions answered.

It may seem like a lot of preparation, but keep in mind the financial significance of what you’re looking to buy or sell.