Now that you have done your homework (see my post, “All Agents are NOT Created Equal”), and you’re ready to schedule interviews with each of the agents you’d like to consider, what should you ask?
Agents who have been in the business for many years may suggest that you ask the following:
1. How long have you been an agent?
2. How many listings do you have?
3. How many sales did you close last year?
4. What’s your average sale time, from listing to close?
5. For what percentage of the list price did your listings sell?
On the surface, these seem like great questions – and the answers are not completely without merit, but they could be very misleading. Let’s review them for a moment:
1. Longevity in this business can be helpful if the agent has been very active AND has embraced the numerous changes that have taken place in the industry. Many seasoned agents are uncomfortable with technology and new forms of research and communication. This discomfort can be an enormous disadvantage for today’s buyers and sellers, where time is of the essence and online marketing is a must. Newer agents are entering the industry with an understanding of what is required to compete in today’s market. They are also fresh from other industries, coming into real estate with a variety of skills – and new energy – that may be just what your listing needs.
2. The number of listings an agent has may not indicate how well the agent performs. The current market and other factors determine how many buyers and sellers an agent is working with. Agents with fewer listings may be be working with more buyers, which could be an advantage for sellers seeking an agent. Those with fewer listings may also dedicate more time to marketing them. That's by no means a hard and fast rule. There are agents with many listings who do an excellent job of serving their clients because they have perfected their service and communication. Then there are others with many listings who may simply show up to list the properties and then collect the commissions, with little contact in between. Some clients are comfortable with this type of service - others are not.
Agents who have been in the business for many years may suggest that you ask the following:
1. How long have you been an agent?
2. How many listings do you have?
3. How many sales did you close last year?
4. What’s your average sale time, from listing to close?
5. For what percentage of the list price did your listings sell?
On the surface, these seem like great questions – and the answers are not completely without merit, but they could be very misleading. Let’s review them for a moment:
1. Longevity in this business can be helpful if the agent has been very active AND has embraced the numerous changes that have taken place in the industry. Many seasoned agents are uncomfortable with technology and new forms of research and communication. This discomfort can be an enormous disadvantage for today’s buyers and sellers, where time is of the essence and online marketing is a must. Newer agents are entering the industry with an understanding of what is required to compete in today’s market. They are also fresh from other industries, coming into real estate with a variety of skills – and new energy – that may be just what your listing needs.
2. The number of listings an agent has may not indicate how well the agent performs. The current market and other factors determine how many buyers and sellers an agent is working with. Agents with fewer listings may be be working with more buyers, which could be an advantage for sellers seeking an agent. Those with fewer listings may also dedicate more time to marketing them. That's by no means a hard and fast rule. There are agents with many listings who do an excellent job of serving their clients because they have perfected their service and communication. Then there are others with many listings who may simply show up to list the properties and then collect the commissions, with little contact in between. Some clients are comfortable with this type of service - others are not.
3. The number of sales closed by an agent in a given year does not offer great insight either. In 2008, many agents had numerous deals fall through because buyers could not obtain financing – even when they had good credit. Our current housing climate is throwing seasoned agents for a loop, as much as the rookies.
4. Again, average sale time does not necessarily reflect the efforts and abilities of the agent. It does reflect the nature of the market, but it may also be impacted by the seller. If sellers are unrealistic about how their home should be priced, their home may sit on the market even longer. With all of the options buyers have today, they certainly don’t need to settle for an overpriced home. Moreover, lenders won’t lend a buyer more than the property is actually worth, in current market conditions.
5. The ratio of sales price to list price may or may not be helpful information. If you’re a buyer, you want the sale price to be as low as possible, and as a seller, you want that figure to be high. Also, is the agent figuring the ratio from the original list price, or the most recently reduced list price? Again, this figure is going to reflect what’s happening in the market. And while that is vital information, it’s not going to tell you if the agent is right for you.
So, what questions should you ask? What questions will help you compare the abilities and resources of the agents you wish to consider? Here’s a list that may offer you insight:
* Based on current market stats for your area, how long is it typically taking to sell homes like yours?
* How do they plan to attract buyers to your home? What marketing methods will they use?
* Where will your listing be presented online, for buyers to find it?
* Aside from the yard sign and placing the listing online, what other marketing do they do?
* Do they have any suggestions for how to make your home more salable?
* What do they expect from you, as a client?
* How will they communicate with you, and how often? (Will they use your preferred method of communication?)
* How will you be contacted about showings?
* How will you receive feedback about showings?
* What price do they recommend for your home? How have they arrived at that price? What research did they do?
* What is their commission for the services they (and their company) provide?
* Do they offer a written performance agreement? (This is VERY important.)
And consider these basics:
Do you like the agent’s presentation, communication skills, energy, and personality? Can you see yourself working with this person for at least the next 6 months or more?
If you first take the time to prepare – as I suggested in my last post, “All Agents are NOT Created Equal” – and then pause to interview your top choices, you can then feel comfortable leaving the final decision to your instincts. Information always leads to sharper instincts, which are needed now more than ever.
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